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Embracing technology: In conversation with Truxapp

Abhinav Chaudhary, COO at Truxapp, discusses the goals, strategies and successes of the trucking app which is set to transform the global road freight world.

  1. What is the core principle behind Truxapp?

Truxapp is a technology enabled logistics, venture re-defining the road freight transport landscape . Truxapp is a B2B, asset light model, which uses cutting-edge technology to aggregate demand and supply to make businesses reliable, efficient, and economical for all parties in the eco-system including clients and transporters alike.

The goal is to create an eco-system where aggregated demand and supply will work in tandem to build a sector which will be known for its consistency, reliability, transparency, precision, and an innate ability to create value for its partners; a suite of apps that address the existing problems in the logistic space and make it more automated and data driven; and pushing boundaries in the logistic space and creating the next generation transportation data science.

We at Truxapp believe, that this is a journey and not the end . We strive for excellence in everything we do .

Our quest is to keep things simple, quick, and economical without compromising quality, and giving the most user friendly experience to our logistic services user.

  1. What are the key industries that Truxapp caters to?

Truxapp is sector and industry agnostic . As Truxapp eradicates the pain points, including significantly reducing road freight costs and almost de-facto becoming a transport arm of any business, it is being well received by all industries, including the ones that may face a slow down.

Being asset light also helps Truxapp not depend heavily on any one industry, and as its solutions and services practically cover the complete market needs, it has comfortably hedged its risks and also allowing for a rapid scale up.

The oil and gas market, along with the infrastructure and other construction projects, seem to be seeing some positive movement, allowing some lucrative project cargo business for us . Otherwise it is business as usual for Truxapp with its growing list of clients in (including but not restricted to) FMCG, pharma, building material, commodities, and various verticals serviced through large 3PL companies.

  1. What kind of market response has the company seen since its entry into the UAE in 2017?

Truxapp has had a phenomenal response .

Within a short period, Truxapp is emerging as a market leader in the UAE, and this has been primarily due to the advanced Truxapp technology and a team of hard core logistics professionals with an aggressive entrepreneurial attitude.

Truxapp has a healthy list of blue chip clients, which is further growing at an astounding rate . This covers practically all sectors and industries, from SMEs to large MNCs, which include, the FMCG sector, pharma, building materials, food and beverage, packaging, and local and cross border distribution, among a long extensive list.

Jump to Link in ArticleHaving developed our own proprietary technology, this gives us and businesses much more flexibility to customise and adapt services on demand as well . Through the Truxapp platform, businesses can effectively use the resources to collect valuable data, predict production and delivery schedules through customisable dashboards, resulting in enhanced market reach and customer satisfaction .

These value-added services give us a unique advantage in the sector.

More importantly, Truxapp s ability to drastically reduce costs because of bringing efficiency on the client side and reducing down time for the transporters including with enabling reverse haulage is being very well appreciated and embraced.

  1. How does the app stand out from its local competitors Trukker and Trukkin?

We have reasons to believe that we have the first movers advantage in this sector . Reasons for stating this is that the Truxapp technology is very advance, comprehensive, and proprietary, which is is completely built and managed in-house . Because of the extensive resources dedicated to R&D, it is also always evolving .

The competition is either using off-the shelf generic technology products or it does not have such a comprehensive tech product which has been developed over years, understanding and addressing the pain points of the sector and is extremely holistic, covering and positively affecting all stake holders and the complete order life cycle.

Truxapp is backed and operated by an experienced team, comprising of professionals who have the knowledge and track record of delivering their expertise to businesses daily.

We deep dive to defining and understanding the pain points of the sector and prioritising solutions that we would like to develop . Our process includes, identifying the problems, prioritising the solutions, designing, rigorous testing ,and then launch and measure.

Secondly, Truxapp is the real aggregation model; none of the competitors have a real aggregation

model . They are operating either as load boards or are using client facing cosmetic off-the shelf technologies .

Today we have over 25,000 commercial vehicles listed and growing.

Due to this aggregation of supply, and thus the ability to real-time communicate with the complete supply side available in the GCC, enables Truxapp to operate in different industry verticals with various flexible models including, adhoc, short and long term lease, short and long term rate contracts . This ability is the only way to organise the un-organised and scale up.

Last but not the least, Truxapp is backed and operated by an experienced team comprising of professionals, who have the knowledge and track record of delivering their expertise to businesses daily, by managing the complexities of the logistics sector and supporting them to meet their customers expectations . This is key, as the sector matures to become more receptive and adaptive to technology, a lot of off-line effort and intelligence goes in to the venture where solutions to pain points are evaluated, tested, and if qualify as the appropriate and adequate solution, built and programmed to be part of the Truxapp technology solution.

  1. What are the challenges involved in incorporating technology in a largely traditional industry like logistics and transportation?

Technology brings in serious transparency .

Ironically this is the one single factor which is the biggest challenge, as people are either insecure and/or realise that once transparency sets in, there is a clear and easy visbility to stakeholders and top management at almost real time.

If adapted adequately and appropriately, technologies such as Truxapp actually complement rather than act as a threat . It streamlines the operations of the client as well as the transporters, leaving a lot of cumbersome work to Truxapp technology, which they would otherwise get weighed downed with . It s a win win solution for all professionals to develop and work in an extremely productive and ethical eco system which benefits all.

  1. What are the key trends in road freight to keep an eye out for in 2018?

Two important trends which we are closely following are autonomous vehicles and blockchain .

Our team is already brainstorming and working on idea implementations as far as blockchain is concerned, but autonomous vehicles is something which is more complex . Although the UAE government is rightly and aggressively trying to adapt to autonomous vehicles for reasons, which also include and support enviormental issues, there seems to be a gap between the wish versus feasibility to execute as road freight still remains a largely traditional industry with low levels of technology.Jump to Link in Article

We forsee a more phased out approach where companies like Truxapp will set the tone and bring the industry to a level where autonomous vehicles can and will be deployed.

  1. What other markets in the region does Truxapp plan to expand its services to?

Truxapp is already in the process of setting up its presence in the GCC and plans to expand to the greater MENASA region as soon it is able to set up a strong foot hold in the primary market of the GCC . Truxapp is already sucessfuly deploying cross border vehicles with its shipments to Oman, Bahrain, Kuwait, and Saudi Arabia and this in turn will speed up the set up within the GCC.

At the international holding level, Truxapp is already extremely successfully operating in India for the past three years and the global team is already evaluating the feasibility of spreading its operations to South East Asia .

Because of Truxapp s its experience in serving port movements, Singapore and Indonesia would be the first in that region.

For me personally, I look forward to setting up Truxapp in Hong Kong and China, a place that I have lived and worked for over a decade .

It is a tough, but the biggest and most lucrative market.

Read other stories from our March issue here1.

Share this Last modified on March 19, 2018


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Air Cargo Operation Launches Road Haulage Logistics Initiative

New Company Aims for Rapid Growth Shipping News Feature HONG KONG Hong Kong Air Cargo 1has launched a road haulage operation to serve the local market alongside its air freight services . Hong Kong Air Cargo Logistics aims to develop the region into a cargo transportation hub across the Guangdong-Hong Kong-Macau, Greater Bay Area.

As the country implements new cross-border network opportunities brought by the implementation of the Belt and Road Initiative , Integrated Development in the Greater Bay Area and Guangdong-Hong Kong-Macau Greater Bay Area , Hong Kong Air Cargo looks to expand its business with the foundation of the air cargo business and aims to service customers in the Guangdong, Hong Kong, and Macau Gulf regions. Designed by the Chinese Government, these initiatives provide great potential for Hong Kong to develop its all-around cargo, logistics and warehousing services in the targeted region .

Zeng Meng, Assistant Chief Executive Officer of Hong Kong Air Cargo said, We are pleased to announce the commencement of Hong Kong Air Cargo Logistics today . Hong Kong Air Cargo has developed steadily since our establishment last year and we have seen remarkable achievements .

With the completion of the Hong Kong Zhuhai-Macau bridge, the Shenzhen-Zhongshan bridge as well as the Belt and Road and the Guangdong-Hong Kong-Macao Greater Bay Area initiatives introduced by the Chinese Government, moving forward, Hong Kong Air Cargo will focus to develop a fully integrated transportation network in the Greater Bay Area including air cargo, ground transportation and warehousing services with an aim to build Hong Kong as the logistics hub. Since its establishment in 2017, Hong Kong Air Cargo has expanded its route network to cover six destinations in the region in less than a year . The carrier currently operates cargo services from Hong Kong to Bangkok, Dhaka, Hanoi, Ho Chi Minh City, Singapore, and Taipei .

Additionally, they are the general sales agent of Hong Kong Airline s cargo business .

The all-cargo destinations of Hong Kong Airlines now include Shanghai, Zhengzhou, Tianjin, Hangzhou, Dhaka, Almaty and Istanbul.

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  1. ^ Hong Kong Air Cargo (www.hkaircargo.com)

Manawatu Gorge highway replacement revealed

Credits: Video – Newshub; Image – Getty

Slip-ravaged State Highway 3 through Manawatu Gorge will be abandoned and replaced by a new half-billion dollar road.

Officials today revealed the new route, which will re-establish the vital transport link that has been closed since last April.

The highway through Manawatu Gorge was often closed for extended periods due to huge slips coming down from the steep hillsides.

Several slips last April proved the final straw for the NZTA, which has finally unveiled plans for a new-look state highway.

“People within the community needed certainty so they could make plans and decisions,” Tararua Mayor Tracey Collis says. “They’ve got that today, so I’m really excited.”

NZTA has abandoned the old slip-plagued gorge, opting for a route just north that will still connect Woodville to Ashhurst.

Officials decided against upgrading the Saddle Road, which has been used as a temporary route since last year.

Manawatu Gorge connects the North Island’s East Coast to Palmerston North and the lower North Island.

Officials say the new route was chosen after weighing up the needs of both cars and transport operators.

“It will have a travel time that’s shorter than the current Manawatu Gorge,” NZTA regional relationship director Emma Speight said. “It’s got a gradient of 8 percent, which is really important for freight users, and the route is going to be more resilient in earthquake conditions.”

The estimated cost is between $390-568 million and work will begin in 2020, with the road opening in 2024.

Mayor Collis says the announcement is a huge boost for the region, which has suffered over the past year with the gorge cut off.

“It’s had a huge impact on the freight industry .

Some of those trips, they haven’t been able to get more than one trip done a day, when they might have been able to do two, so there’s been some increased fuel and maintenance costs.”

The Automobile Association backs the new route, and supports NZTA’s decision to pursue a business case for a new Regional Freight Ring Road and a second bridge across the Manawatu River.


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